It’s no secret. The use of smartphones to access the Internet is one of the fastest growing mediums in the world today. Recent research shows one in two smartphone owners used their phones in the last 12 months to “pre-shop” or buy items.
So that’s all good and great… but how much traffic is your website receiving and how do you monitor / track this?
Mobile – why should you care?
With the rapid growth in mobile Internet usage, there’s a high likelihood that a growing percentage of your website visitors are accessing your site via their smartphone or tablet. And that means you need a mobile optimised website to maximise your conversions online.
Google Analytics mobile reports
It’s really easy to find out how much mobile traffic your website is receiving. All you need to do is go to Google Analytics and click on…
AUDIENCE > MOBILE > OVERVIEW - to see the breakdown of the devices your visitors are using to access your website.
And if your mobile traffic is greater than 10% of your total traffic then you should either get a mobile website developed or update your website to be responsive.
You can also click on the DEVICES link to see the type of mobile device your visitors are using to access your website.
Tip: If you want to see how your website currently looks on a smartphone, use a service called Browser Stack that allows you to see how your website looks on different browsers and different devices.
With Google’s latest push converting all Google Adwords campaigns to Enhanced Campaigns (which include mobile) and its requirement that mobile SEO rankings have mobile-optimised websites, your total mobile traffic is only going to increase.
Add to that the growth of mobile use of social media (think Facebook, Twitter & LinkedIn) and not having a mobile optimised website will really give your competitors (who do) the advantage they need to take market share away from you.
To find out more, get in contact with one of our experts. Good luck!